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Fay is a journalist-turned-PR executive who blends big picture strategic thinking with a relentless focus on execution to generate tangible results on behalf of her clients. She founded Praxcomm Strategies after building a successful career in PR agencies, counseling clients from Fortune 500 enterprises to high-growth technology startups and leading NGOs. 


Having spent her career in television news as well as PR agencies, she was inspired to build a new kind of PR firm that blends the editorial process of a newsroom with the strategic advisory services of an agency. She’s passionate about using an editorial and content-centric model to help business leaders and investors achieve the growth they want. 


Fay earned an MBA from the UC Berkeley Haas School of Business and a BA in Broadcast Journalism from the University of Southern California. In her free time, you can find her on the slopes of Lake Tahoe or practicing some Tango moves.

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